Twinings Tea
We produced this piece to give a modern twist to the tradition of gifting a Twinings Tea box
The Brief
Twinings Tea required an engaging, visual-first video to be featured as part of an immersive, large-scale video installation within an airport retail shop.The core directive was simple: showcase Twinings’ rich heritage with a sleek, modern twist to capture the attention of busy international travellers.
Creatively, the concept required a narrative centered around a Twinings gift being passed between two people, with crisp, high-end product shots organically integrated into the action throughout.Twinings Tea required an engaging, visual-first video to be featured as part of an immersive, large-scale video installation within an airport retail shop.The core directive was simple: showcase Twinings’ rich heritage with a sleek, modern twist to capture the attention of busy international travellers.
Creatively, the concept required a narrative centered around a Twinings gift being passed between two people, with crisp, high-end product shots organically integrated into the action throughout.
What We Did
We took this project from initial concept to final delivery, scaling up the production value to create a visually arresting experience that stands out in a busy retail environment.
Concept Pitching & Casting: Our team successfully pitched the creative direction and oversaw the casting process
Full Crew & Lighting Design: We brought on a full professional crew, including a Director of Photography (DOP) and a dedicated lighting team. This allowed us to precisely control the reflections and textures of the luxury packaging.
Cinematic Direction: We directed the piece with a focus on fluid, choreographed movement, ensuring the transition of the gift between the talent felt seamless, organic, and visually hypnotic for passing holiday makers.
High-End Product Integration: By blending heritage branding with sharp, modern cinematography, we delivered a striking, premium visual loop perfectly optimised for a large-scale airport installation.
The Team
Built Different Media from ideation all the way to the finish line
Produced & Edit by Built Different Media and Alex Janasweski with DOP Laura Gallop
Costume designer Daisy Jane-Turner
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