The Green Alliance
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Climate Conference
We regularly collaborate with The Green Alliance on bold, purpose-driven content. For this campaign, we used animated text, stock footage, and remote interviews to amplify green voices during the UK’s G7 Climate Summit in Glasgow. It’s a strong example of how creative storytelling can deliver real impact where in person interviews aren’t possible.
The team
- Interviews, animation, stock footage and edit by Fran Freeman
The challenge
- To create a compelling “5 things you didn’t know…” video hook, start by posing a question, highlighting a controversial topic, or presenting a seemingly impossible situation to immediately grab the viewer’s attention. Then, emphasise the value of the information you’re about to reveal by hinting at a surprising revelation or a unique perspective