I founded this agency with a strong social conscience, to champion equality and tell stories that actually matter.

But for me, equality isn’t just about the stories we put on screen; it’s about who is behind the camera. In a video industry where women still make up less than 15% of technical roles, I am deeply committed to building diverse, representative crews that challenge the status quo. My goal has always been to put video at the heart of campaigns to spark conversations, drive engagement, and increase conversions for organisations I truly believe in.

This ethos has shaped my journey over the past 15 years. I value the diversity of both my clients and collaborators, and my enthusiasm for building talented teams has taken me from small, social-impact projects to large-scale productions with clients like Omaze and Twinings Tea, alongside corporate campaigns across major brands, beauty, and live events. I couldn’t be more grateful.