Calouste Gulbenkian Foundation: Report Animation
An animation to sit alongside a recent report on best practice in communicating Net Zero
The Brief
Communicating climate goals effectively is a major challenge for organisations today. Following the release of a comprehensive report on Net Zero communication best practices, we were asked to build a supporting animation that simplified its core methodologies. The brief was to take the report’s key takeaways and transform them into a smooth, clear, and engaging visual narrative that helps viewers instantly understand how to talk about sustainability with impact.
What We Did
To make the report’s findings as accessible as possible, we decided on a whiteboard scribbler animation style. This approach allowed us to present complex communication frameworks in a way that was both highly cost-effective and visually clear.
We mapped out the narrative structure to ensure the key takeaways landed instantly, using clean, engaging line drawings that guided the viewer through the data without overwhelming them. The result was a straightforward, engaging asset that perfectly complemented the report’s launch.
The Team
Built Different Media: From script and ideation, all the way to the finish line
Animation Scribbler by Amber Anderson X Animation Voiceover by Jenny McCulloch
Have a story that needs to be told?
Human-driven stories are the most powerful way to connect with your community, engage funders, and showcase the real-world outcomes of your work. We specialise in turning complex initiatives into beautiful, cinematic documentaries that people actually want to watch.
If you’re ready to elevate your cause and share your vital mission with the world, we’d love to help you tell it.