Global Justice Now
They are one of our main clients and we have an eight-year creative partnership, built on trust consistency and long-term collaboration
The Brief
We were asked to challenge the hostile media narratives surrounding migrants and refugees by creating a campaign video that champions welcome, peace, and compassion during the Christmas season.
The Strategy We juxtaposed harsh reality with creative editing, blending newsreel footage with animation and aggressive sound effects. By designing a custom glitch aesthetic, we visually exposed and interrupted the harmful messaging frequently pushed by mainstream media.
What We Did
Creative Direction & Concept Development: Transformed the campaign’s core message of compassion into a powerful visual narrative.
Archive & Newsreel Curation: Sourced and selected impactful media footage to ground the video in real-world context.
Motion Graphics & Animation: Designed and integrated custom animated elements to layer over the footage.
Creative Video Editing: Combined disparate media styles into a cohesive, fast-paced campaign film.
Sound Design & Audio Effects: Engineered a gritty, immersive soundscape to elevate the tension and drive the edit.
VFX & Stylized Grading: Developed the custom “glitch” effect to visually represent and disrupt harmful media narratives.
The Team
Built Different Media from ideation to the finish line
Have a story that needs to be told?
Human-driven stories are the most powerful way to connect with your community, engage funders, and showcase the real-world outcomes of your work. We specialise in creating authentic campaign videos that tell your story and spread your message.
If you’re ready to elevate your cause and share your vital mission with the world, we’d love to help you tell it.