Pre-Production: We mapped out key filming locations along the marathon route (start line, cheer points, and finish line), coordinated crew logistics, and pre-selected priority runners to track.

The Production Challenge: To keep pace with the race, our agile two-camera crew braved unrelenting rain across five distinct London locations. We had to sprint between spots using London bikes, the tube, and taxis, all while hauling heavy gear and keeping the equipment dry in the British weather.

Filming on the Day: We delivered fast-moving, on-the-ground coverage using lightweight, stabilised setups to navigate dense crowds. Through on-the-day interviews, we captured authentic, emotional reactions that highlighted the incredible diversity and personal stories of the runners, whilst ensuring the NSPCC’s iconic green branding and cheer stations were front and centre.

Post-Production & Content Strategy: We crafted a suite of punchy, thumb-stopping social media assets and a master campaign wrap-up video, delivering clean soundbites perfectly optimised for typography and text animation.