Omaze: Million Pound House Draw
Omaze is one of the fastest growing startups in the world and is Built Different’s largest retainer client
Broadcast Campaign with Transmission
The Brief
Multi-Channel Delivery: Omaze requires high-impact video content across TV commercials (TVC), paid ads, PR campaigns, and all main social media platforms to drive massive engagement.
Rapid Turnaround: Fully polished, broadcast-ready content must be delivered within a strict 72-hour window, incorporating feedback from Omaze and their charity partners.
Full-Spectrum Storytelling: Capturing the entire winner ecosystem—from monthly Grand Prize reveals to car/cash winners and emotional 1-year ‘Circle-Back’ updates.
Social Optimization: Crafting bespoke, high-energy social cut-downs designed to stop the scroll, drive traffic, and boost ticket sales.
What We Do
End-to-End Execution: We grew from making simple PR videos to winning multiple contracts across Omaze’s socials. We now pitch the ideas, build the production teams, and direct the cameras from start to finish.
Agile TVC Production: We deploy a full TV production team to handle their fast-paced monthly filming schedule, delivering premium commercials and digital ads.
Rapid 72-Hour Delivery: We consistently hit tight PR windows, turning around broadcast-ready assets with flawless stakeholder management.
On-the-Road Narrative: We travel nationwide to capture life-changing moments, from the initial high-energy wins to the emotional stories of how the money transformed lives one year later.
Our Achievements
Scaling with a Global Giant: Omaze UK has become one of the fastest-growing startups in the world, and we have scaled right alongside them: Producing 2 to 3 major content campaigns every single month across broadcast, PR, and socials.
10M+ Views & National Media Takeover: Our videos have been viewed over 10 million times and counting. Our content routinely takes over the UK media, featured across every major national news outlet, including The Sun, The Daily Mail, and Metro, as well as picking up massive global syndication.
Direct Commercial Impact: We don’t just drive views; we drive revenue. Our optimised social media videos have directly boosted ticket sales by 5% to 8%, proving the tangible ROI of high-impact video storytelling.
Additional Content
Take a look below at the diverse range of content we produce for Omaze every single month
The Team
We produce these shoots with a team of 2 to 3 camera operators, a soundy and director
Project producer, DOP, Camera Lead, Drone & Editor, Frances Freeman X Director Oli Goss
Sound Design, Emma Butt X Colour Grader, Samantha Day X Transmission X Additional Footage Transmission
Client Feedback
“Not only working under editorial deadlines in high pressure shoot environments with ease, but Built Different Media, Fran and her team, are a joy to have on location. Fran’s can do attitude is infectious for everyone around her. Built Different Media is always looking to go above and beyond to get us stellar results that keeps us at Omaze very happy.” – Oli Goss, PR and Head of Comms, Omaze
Ready to maximise your ROI?
A well-planned production day yields an incredible amount of high-quality content.
Don’t leave your shoot to chance. Let us build a strategic content plan designed to grab attention and drive results across your social platforms.
From turning conference events into content opportunities, to crafting rapid social hooks and deep, story-led brand films, we have you covered.