Seed Marketing and PR
We collaborated with Seed Marketing across the year to produce a campaign that highlights the range and creativity of their work across different brands and experiences
The Brief
In a fast-moving, competitive industry, Seed needed PR and marketing campaigns that truly cut through. Built Different Media was brought in to capture that impact on film, translating their brilliant brand strategy into bold, story-led video that connects, builds credibility, and delivers tangible results. Seed commissioned a high-energy student marketing campaign video to showcase the sheer scale, creativity, and execution of their latest marketing stunts.
What We Did
Heritage Meets Modernity: We blended traditional, premium brand elements with contemporary cinematography and a clean aesthetic, successfully bridging Twinings’ historic legacy with a modern retail environment.
Seamless Passing Narrative: We choreographed and captured the central concept—a gift passed elegantly between two characters—using clever camera movement to create an engaging rhythm that naturally draws viewers in.
High-End Product Integration: Rather than interrupting the flow, we seamlessly wove high-impact, crisp product close-ups directly into the passing motion, ensuring the brand’s premium packaging and details took center stage without breaking the story’s momentum.
The Team
Seed Marketing and Built Different Media from start to finish
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