Space NK X Hourglass X Rosie Huntington-Whiteley
The Brief
Space NK commissioned a social media campaign to showcase the collaboration between Rosie Huntington-Whiteley and Hourglass Cosmetics. The objective was to create a get ready with me style video of Rosie guiding her audience through the collection.
Due to her tight schedule, production faced a strict 15-minute time slot in her hotel suite. The challenge of the brief was efficiency – maximising our time on set to deliver high-end content that aligned with Hourglass aesthetics, without compromising on quality under pressure.
How we did it
To deliver a high-end look under tight time constraints, the production team focused on a fast but sophisticated technical setup:
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Lighting: We utilised a large six-foot Octodome for soft, flattering light, paired with a Pro Mist filter to achieve a cinematic finish.
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Camera & Direction: Built Different Media’s director, Fran Freeman, ran the shoot using a two-camera setup to efficiently capture a variety of detailed angles. Working as a one person crew meant that we could be incredibly agile, getting the job done on time.
The Team
Built Different Media x Marketting Agency Interesting Content
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